Victory's Core Values Drive Who We Are

To customers, our Core Values mean dependable service, quality craftsmanship, and skilled pros who care about getting the job done right. Vendors know they’re working with a trustworthy, responsive partner who believes in building relationships, not just transactions. For Victory employees, our values create a supportive environment where individuals are empowered to grow, speak up, and take pride in what they build.

When we’re all aligned around the same principles, expectations are clearer, collaboration is stronger, and outcomes improve across the board. That shared commitment is what gives Victory its edge—and it’s why our Core Values matter as much to the people we work with as they do to the people who work here.

The Core Values We Stand Behind
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‍Drive to Succeed - Set and achieve work goals that benefit the company. Take initiative, innovate, and improve. Invest your best effort into every task. Our success depends on your success.

Do the Right Thing, Always - Act with integrity, keep your word, and be honest. Take responsibility and be worthy of trust. Speak up if you have an idea or concern. Never cut corners at the expense of safety. Always.

Be a Great Team Player - Strive to be positive, fun to work with, inclusive, and humble. Our differences make us stronger as a team. We all have something to offer and are unstoppable when we work together.

Do Great Work - Always put the customer first. Sweat the details. Be a pro who does the job right the first time, every time. Our reputation is a reflection of you working hard and smart.

Grow Yourself and Others - Stay curious. Ask questions. Take every opportunity to educate yourself and improve your skills. Mentor others and pass on your knowledge to benefit our team.

Equality - Respect Every Voice - A diverse and accepting workplace increases innovation and success. An inclusive culture reflecting all of society isn’t just right, it’s smart. Be respectful, non-judgmental, and fair to all.

Interested in Implementing Core Values in Your Company? Read On.

Core Values are a statement of what you and your team members believe in...what you stand for. They are meant to be used as a moral guidebook for decision making and interactions, and are a big part of what defines company culture and brand perception.

On a practical level, Core Values, also called value statements, generally consist of four to six statements that define your highest priorities.

Putting Core Values into practice can be a game changer:

• Imagine a customer trying to choose between you and a competitor who both quoted close prices on the same job or product. The company that communicates their Core Values stands out and has a better chance of winning the sale.
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• Instead of managers explaining how to succeed repeatedly to employees, our Core Values are always present to guide workers in the right direction.
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• Your suppliers and vendors will see what you stand for, and they may feel more confident about doing business with you because your Core Values show you are working to be the best you can be.
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Consider how you want customers and employees to be treated and choose actionable behaviors that would create those outcomes. Teamwork? Best-in-Class Workmanship? Inclusiveness? Neatness? Don’t be afraid to be original. As a matter of fact, the more original the better. Avoid fancy “buzzwords” and write them like your customers would say them.

Include employees in the conversation for perspective and buy-in. Your values must be lived up to by everyone in the organization. At the end of the process don’t settle for anything less than “a guide to how you would want your family to treat each other.” And remember, you can always change them if you think of something better. If you google “company core values” there are plenty of examples and ideas. Here’s a great article to get you started.

Actively Promote Your Core Values

At the least, you can add them to your website as a written section and place a poster communicating them with the other workplace info near the time clock. At Victory Truck Body they are featured on our “about us” page with a simple illustration and description for each value.

We also printed a pocket-sized brochure that each team member receives as a part of on-boarding and at events (shown below). It's used like a moral guidebook to help decide the best way to handle tough situations, provide top-quality customer service, and interact with co-workers.

We created a series of stickers that employees can use to personalize their work gear from tumblers to toolboxes.
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Core Values have been featured on hats, as a series of metal merit pins, and on employee incentive program items. Consider making social media posts about employees who live up to your values.
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At Victory, our Core Values aren’t just words on a wall—they’re how we work, how we treat people, and how we win together. They guide our team through every weld, phone call, and delivery. Want to build a stronger business, culture, and brand? Start with your Core Values.

And if you need a little inspiration… you know where to find us.