At Victory Truck Body, excellence is our standard. Every truck body we build, every customer interaction we have, and every internal process we follow is guided by one of our most important core values: “Do Great Work.”

This value is simple in wording, but powerful in meaning. It reflects our commitment to professional excellence, customer focus, and attention to detail in everything we do. Whether a project is large or small, highly visible or behind the scenes, the expectation is always: do the job right the first time, every time.

What Do Great Work Means at Victory

This value shows up across our business in several ways: ‍

Taking pride in every job

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Doing great work means taking pride in every job and understanding the impact our work has on our customers. No task is too small to matter, because everything we do contributes to the final product and the experience we deliver. Whether building, planning, coordinating, or supporting, each role plays a part in ensuring our customers receive the quality and reliability they expect from Victory.

Sweating the details

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Precision, accuracy, and thoroughness are vital responsibilities. From craftsmanship on the shop floor, to communication and processes behind the scenes, attention to detail ensures that our work reflects professionalism and reinforces customer trust.

Doing it right the first time

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Doing it right the first time is how we bring Do Great Work to life. Through careful planning, execution, and quality assurance, we avoid making errors, reduce rework, and maintain the high standards that define Victory. Great work isn’t just about completion, it’s about delivering results that are dependable and built to last.

How This Value Shapes Victory’s Operations

Here are a few ways Do Great Work is integrated into how we operate every day:

• It sets the quality baseline: Do Great Work establishes a shared expectation that excellence is the starting point. High quality is our standard, applied across every department and every role.

• It drives smarter decision-making: When teams face choices involving speed, cost, or convenience, this value provides clarity. Great work prioritizes long-term customer satisfaction, craftsmanship, and professionalism over short-term shortcuts.

• It reinforces accountability across roles: Every function, from production and engineering, to sales, operations, and support, contributes to the final outcome. This value creates alignment and a shared responsibility for delivering work that reflects Victory’s standards.

• It’s strengthened through recognition and reinforcement: Our Employee Incentive Program plays an important role in supporting Do Great Work. The program recognizes employees for behaviors that reflect professionalism, attention to detail, teamwork, and going above and beyond. By making recognition visible and consistent, we reinforce that how the work gets done matters just as much as the finished product.

Why Do Great Work Matters

Our truck bodies don’t singlehandedly define our success, the quality of our work does.

When we put customers first, focus on details, and take pride in what we deliver, we build more than just products. We build trust, lasting partnerships, and a reputation for excellence.

Doing great work also shapes our workplace. High standards drive growth, strengthen skills, and create a culture rooted in professionalism and continuous improvement. Most importantly, this value reminds us that every role matters, and every decision, task, and interaction contributes to the strength of our entire organization.

That’s how we deliver exceptional products, serve our customers, and uphold the Victory name.

Learn about our other Core Values and how they guide our operations:

Drive to Succeed

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‍Do the Right Thing - Always

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‍Be a Great Team Player